It all started with one pomade - Suavecito's Original Hold Pomade. This is a uniquely scented styling water based product that is formulated to keep your hair in place all day long. It combs into your hair easily with it's creamy consistency and provides a strong grip for a slick back, pompadour, side part or any hairstyle you are rocking. This pomade is water-soluble, washing out with no effort using only water leaving your hair feeling untouched. No special shampoos or soaps are needed for removal. It dries with a medium firmness and medium shine. No flakes and no harsh chemicals.